It’s a win-win solution for gamers and advertisers

The gaming industry is one of the fastest-growing industries in the world. In 2018, the mobile gaming market was worth $55 billion (Globaldata). Flarie’s approach is certainly unique, scalable and appealing to users. Advertising on Flarie’s platform is integrated and seamless and results speak for themselves.

There are more than 800,000 registered users in Sweden who spend on average 22 minutes on the Flarie platform. So it’s obvious that their users are engaged and with 150,000 purchases made monthly through the Flarie Store advertisers are certainly getting their products in front of their audiences. It really is a win-win scenario.

Flaire recently worked with one of Sweden's most well known fintech companies Klarna. When Klarna released their new credit cards, Flaire helped to get their message in front of 32,000 people resulting in more than 17,000 clicks through to

Infographic showing results from a campaign conducted by Flaire for thier customer Klarna

Fraudulent Accounts

Taking over legitimate accounts, hacking games and developing bots to exploit games are a few of the ways fraudsters are looking to identify weaknesses in the gaming industry to generate illegitimate profit. Given that users can win real prizes with Flarie, fraudulent accounts and scammers are a real financial concern. As we have seen time and time again, small issues today become bigger issues tomorrow, so Flarie has been proactive in addressing any issues.

One Time Passwords with SMS

A solution that Flarie tested against other verification methods was the use of one time passwords (OTP) through SMS. Flarie requires that users sign-up with their phone number which is used during the login process. When a Flarie user is not currently signed in, they will be prompted to enter their phone number and a OTP is sent to their device which they can use to sign in.

In this way using the 46elks SMS API has provided a barrier for fraudulent users whilst also delivering a better user experience for their users as authenticity is validated immediately and effortlessly and insecure password practices are overcome.

“By requiring users to login with their phone number, it sets a big deterrent from fraudulent users whilst also providing a great user experience for our community” - Filip Tröger, Founder, Flarie

It’s a simple and proven example of using SMS for authentication that provides immediate results for Flarie, their users and their partners.

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